🏠 Why Local SEO Matters for Real Estate
- 76% of real estate searches include location-specific terms, making local SEO crucial to capture this audience (Google Trends).
- Searches like “homes for sale near me” have increased by 250% from 2019 to 2024 (Google).
- Google’s local pack appears in 93% of real estate-related searches with location intent, highlighting the importance of Google Business Profile optimization (BrightLocal).
- 64% of real estate buyers chose their agent based on Google visibility (NAR).
- 88% of consumers trust online reviews as much as personal recommendations for agents, making reputation management vital (BrightLocal).
- 77% of “near me” real estate searches occur on mobile devices, so mobile optimization is a must (Think with Google).
- Local searches lead 28% of users to make a purchase within 24 hours, showing the high conversion potential of local SEO (Google).
✅ What’s Included
- Google Business Profile Optimization
- Local Keyword Research
- On-Page SEO for Website
- Local Citations & Directory Listings
- Review Strategy & Guidance
- Mobile Optimization Check
- Monthly Reporting
1) Google Business Profile Optimization
We claim and optimize your Google Business Profile with accurate information, photos, and regular updates. Verified profiles get 7 times more clicks and 42% more direction requests according to Google.
2) Local Keyword Research
We target local keywords such as “real estate agent in Dallas” or “homes for sale in Florida.” Neighborhood-specific keywords can increase your website traffic by 62% (Ahrefs).
3) On-Page SEO for Website
We optimize your website content, meta tags, images, and add location pages if needed. Since only 23% of real estate websites are optimized for Core Web Vitals, this gives you a competitive edge (Google Search Central).
4) Local Citations & Directory Listings
We list your business on top local directories like Yelp, Zillow, Realtor.com, and others. Accurate citations help businesses rank 18% better in local search results (Whitespark).
5) Review Strategy & Guidance
We help you build a system to get more 5-star reviews and respond professionally. Improving your ratings from 3.5 to 3.7 stars can increase conversion rates by nearly 120% (BrightLocal).
6) Mobile Optimization Check
We ensure your website loads quickly and offers a user-friendly experience on mobile devices. In 2025, 43% of real estate firms prioritize mobile SEO (Moz).
7) Monthly Reporting
You’ll receive clear, jargon-free monthly reports showing your keyword rankings, traffic stats, and improvements. Ongoing monitoring helps maintain your competitive advantage.
📍 Ideal for:
- Local real estate agents
- Real estate brokerages
- Realtors targeting specific cities or neighborhoods
- Property dealers and consultants
📝 What We Need to Start
- Business name and address
- Website access (WordPress or others)
- Google account access (for Google Business Profile)
- Target locations (cities/areas you serve)
- Short description of your services
Once we have this info, we can start improving your local presence immediately.
💬 Why Choose Freelancelly?
We’ve helped many real estate businesses across the USA grow their local leads through proven SEO strategies. Our approach is transparent, ethical, and focused on long-term results — no shortcuts or fake backlinks. We understand how local buyers and sellers search, and we tailor our services to meet those needs effectively.
🟢 Ready to Attract More Local Clients?
Let us help your real estate business grow with our proven Local SEO services backed by industry data.
FAQs
1. Why is Local SEO important for real estate businesses in 2025?
Local SEO helps your real estate business appear in search results when potential clients search for agents or properties in your area. Since 97% of homebuyers start their search online, being visible locally means more leads and higher chances of closing deals.
2. How long does it take to see results from Local SEO?
SEO is a long-term strategy. You may notice some improvements within 3-6 months, but significant growth in rankings, traffic, and leads usually takes 6 to 12 months of consistent optimization and content updates.
3. What does Google Business Profile optimization involve?
It includes claiming your profile, updating accurate business info (address, phone, hours), adding photos, and managing reviews. Optimized profiles get 7x more clicks and 42% more direction requests.
4. How do you choose the best local keywords for my real estate business?
We research keywords that local buyers and sellers actually use, such as “homes for sale in [neighborhood]” or “best realtor near me.” Targeting these helps your site rank higher for high-intent, location-specific searches.
5. Will you help me get more positive reviews?
Yes. We create a simple, effective review strategy to encourage happy clients to leave 5-star reviews on Google and other platforms. Positive reviews increase trust and can boost your conversion rates by up to 120%.
6. Is mobile optimization really necessary for real estate SEO?
Absolutely. Over 77% of local real estate searches happen on mobile devices. We ensure your website loads fast and is easy to navigate on phones, which improves user experience and search rankings.
7. Do I need to redesign my website for SEO?
Not necessarily. SEO improvements often involve optimizing existing content, metadata, and technical elements. However, if your site is outdated or slow, a redesign might be recommended to meet Core Web Vitals and mobile standards.
8. How do local citations and directory listings help my business?
Listings on sites like Zillow, Realtor.com, and Yelp build your online presence and trustworthiness. Accurate citations can improve local search rankings by about 18% and increase your visibility to potential clients.
9. How do you measure the success of Local SEO for my real estate company?
We provide monthly reports showing keyword rankings, website traffic, Google Business Profile insights, and lead generation metrics. This transparent reporting helps you track progress and ROI.
10. Can Local SEO help me compete with big real estate platforms like Zillow or Realtor.com?
Yes. While large platforms dominate, Local SEO helps you capture hyperlocal, high-intent searches that these platforms may not fully cover. Optimizing for local neighborhoods and personalized content gives you a competitive edge